What should you consider when adding SLG components to a PLG approach?
Product-Led Growth (PLG) has become a popular approach for startups today. Companies like Slack, Dropbox, Zoom, and Grammarly adopted this approach successfully. But all have incorporated Sales-Led-Growth (SLG) elements in their strategies at some point. Here are few points to consider when adding SLG components to a PLG engine to fuel sustainable growth.