Archives des GTM

Unveiling The Distinctions Between Enterprise Accounts vs. SMBs In B2B Marketing For Startups

Post author:Elise Duchateau
Post published:18 July 2023
Post category:Blog
Reading time:11 mins read

Whether you're eyeing Enterprise Accounts to tackle economic downturns or targeting SMBs to amp up your go-to-market and ROI diversification, you must consider these disparities in your plan.

What should you consider when adding SLG components to a PLG approach?

Post author:Elise Duchateau
Post published:25 May 2023
Post category:Blog
Reading time:13 mins read

Product-Led Growth (PLG) has become a popular approach for startups today. Companies like Slack, Dropbox, Zoom, and Grammarly adopted this approach successfully. But all have incorporated Sales-Led-Growth (SLG) elements in their strategies at some point. Here are few points to consider when adding SLG components to a PLG engine to fuel sustainable growth.